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Case study 01

AURORA

A fragrance study in light, warmth and memory, structured in three acts. Crystal, amber and ruby carry the whole world, each one a symbol rather than a decoration.

Discipline
Campaign art direction, generative image and film
Output
Two films, campaign stills, poster, product imagery
Structure
Act I The Beginning, Act II The Element, Act III The Object
Status
Self initiated
AURORA Parfum, some lights are too precious to fade
Every fragrance begins with a feeling before it becomes a scent
Act I, The Beginning
Act II, The Element, the world of AURORA
Act III, The Object
AURORA poster, not just a scent, a light you carry

Tools

Imagen 2GeminiSeedance 2.0RunwayPhotoshop
Next case studyAdidas Heritage