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Case study 02  ·  Self initiated concept, not affiliated with Adidas

Adidas
Heritage

A digital study re imagining archival Adidas sportswear through CLO 3D and generative AI, taken all the way from garment construction to finished campaign imagery.

Unsolicited concept project. No brand affiliation, endorsement or commission.

Discipline
CLO 3D, generative AI, art direction, campaign design
Output
Four digital garments, three films, campaign and out of home
Pipeline
Garment built in CLO 3D, then generated, then composited
Status
Self initiated, unaffiliated
01 Adidas, where heritage meets future
Heritage x Future, disciplines
02 Heritage, the past never stands still
03 Digital development, digital garments in CLO 3D
04 Campaign, from digital to campaign
05 Campaign application, the campaign in motion

Tools

CLO 3DFigmaSeedance 2.0Imagen 2Photoshop
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